Another phase for the digital revolution

Mobile disruption is changing the way we think and buy!

You pick up an item in the supermarket and you wonder if it is priced competitively, so what do you do? You take that little computer out of your back pocket, you type the product name into a search tool, you read other customer reviews and you check the price before making the decision on whether or not you are going to buy it! Mobile search has become the norm for most people and Dave Coplin Microsoft’s futureologist gave a very good overview of the digital landscape at Digital 2012, Scotland’s inaugural conference for the digital, cultural and creative sectors in Scotland, organised by Interactive Scotland, a Scottish Enterprise initiative and Ambition Scotland, funded by Creative Scotland which took place in the SECC Glasgow on 30th March 2012. Coplin highlighted that people buy on the advice of their peers and social tools are key to helping people make decisions. Companies need to embrace the social world and the social media tools that are all around us to ensure they create the best brand possible. Businesses also need to consider what their innovation will look like in the future to ensure they have a sustainable brand and sustainable products or services. Read more...